“The best ‘How To’ book of its kind. Highly recommended.”
“An indispensable and comprehensive manual on how to navigate the modern music business.”
“The best ‘How To’ book of its kind. Highly recommended.”
“The go-to source for navigating the industry’s dire straits. A must-read for musicians.”
How to Make It in the New Music Business
Practical Tips on Building a Loyal Following and Making a Living as a Musician
The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.
“The go-to source for navigating the industry’s dire straits. A must-read for musicians.”
How to Make It in the New Music Business:
Practical Tips on Building a Loyal Following and Making a Living as a Musician
The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.
Step 1: Get your copy of How to Make it in the New Music Business.
Print/eBook
Audiobook
Step 2: Claim your free extras!
Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.
Buy the book from your favorite bookseller, then forward your purchase receipt to:
to receive your extras!
Third Edition Companion Workbook
The 218 page Companion Workbook to keep you on track as you read How to Make It in the New Music Business, Third Edition. The workbook contains in-depth exercises based on the book. It is your personal accountability partner. Get the Instant Download Companion Workbook today!
Extra #1: 70 Timeless Song Themes for TV and Movies
($24.99 value)
This list of song themes will inspire you to write and make your songs more syncable for TV and movies.
Extra #2: The Essential 26 Things to do Before You Release a Single or Album
($12.99 value)
This step-by-step checklist outlines the top 26 tasks you need to follow before every release. Updated for 2023!
Extra #3: The Live Show Blueprint
($59.99 value)
Contains 5 crucial checklists and guides that will help you get the gig, plan the dates, and not get ripped off in the end. Updated for 2023!
What's new in the third edition...
- Updated for the post-pandemic music environment
- How to use TikTok to propel your streams and fanbase
- Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
- NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
- How to approach touring in 2023
- Updates in every section and on nearly every page
- All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
- A more global focus for artists living and touring outside the US
- 8-month, day by day release strategy and checklist for your next single and album
- Completely rewritten social media chapter
- An updated glossary including many new terms
- How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading
10 Things This Book Will Teach You
- How release strategy continues to evolve
- A snapshot of what techniques independent artists are using to get massive exposure
- How to grow your fanbase not just locally, but internationally
- An entirely new way to approach and engage with press
- How to get all the royalties owed to you, no matter where you live in the world
- Practical advice on TikTok and livestreaming, without losing your artistic integrity
- The new world of NFTs and what they mean for the music ecosystem
- How independent artists are continuing to grab a larger piece of the music revenue pie in the post-pandemic world
- Over 100 jobs in the music industry that are not being a “recording artist”
- What music publications and podcasts you should be consuming to continue your music career’s growth
Praise for How to Make it in the New Music Business
“It’s a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and career goals, all while delivering important info in a witty and wise tone that’s comprehensive but never condescending.”
“The music business bible. If you’re trying to build your music career, you have to read this book.”
“This is the single best book on the current music business. An absolute must-read for every musician.”
Derek Sivers
Founder of CDBaby, Author
“There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He’s the informed older brother most of us never got in this crazy, confusing industry.”
Andy Grammer
chart-topping singer/songwriter
“Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers.”
Philip Kaplan
Founder and CEO of Distrokid
“Ari is at the front of the front. He gets it. I’ve read a hundred how-to-make-it-in-the-music-biz books, and this one is today’s definitive, comprehensive manual.”
Jack Conte
CEO of Patreon
“Everything you need to make it in the new music industry is right in this book!”
Justin Vibes
multi-platinum songwriter, artist, and vibraphonist, 8.5 million TikTok followers
“There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research, and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.”
Jeff Price
Founder of TuneCore
“No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.”
Andrew Leib
Red Light Management
“The one book I wish I had when I started doing music four years ago. It’s the new bible for musicians.”
Gospel Lee
Billboard charting hip-hop artist
“Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.”
Peter Hollens
2 billion video views
“Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success.”
Patti Silverman
SF MusicTech Summit, SXSW
Step 1: Get your copy of How to Make it in the New Music Business.
Print/eBook
Audiobook
Step 2: Claim your free extras!
Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.
Buy the book from your favorite bookseller, then forward your purchase receipt to:
to receive your extras!
What is this book about?
There has never been a better time to be an independent artist.
We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over.
Today, fans can communicate with their idols by simply picking up their phones. Artist are able to produce studio-worthy content from their bedroom and albums are funded not by record labels, but by generous, engaged supporters.
In the 2023 edition of How to Make it in the New Music Business, musicians are introduced to:
- All the tools available today that helps the strapped-for-cash-and-making-music-in-your-garage artists get booked in venues weekend after weekend.
- Strategies to effectively leverage your talent to actually make money.
- How musicians of all levels will develop the mindset to be aware of new advancements both online and in real life to always stay in tune with a constantly evolving landscape.
Ari Herstand
"The poster child of DIY Music" - Forbes
Author. Musician. Advocate. Speaker. Podcast Host. CEO.
Los Angeles based Ari Herstand, is the author of the best-selling book How To Make It in the New Music Business (Norton / Liveright Publishing | Third Edition January 17th, 2023). The first and second editions remain at the top of the Amazon charts and has been widely adopted by music business schools worldwide.
His music business advice blog, Ari’s Take, has become the go-to resource for independent musicians on how to run a successful music career in the NEW music business. Herstand’s well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a “we’re all in it together” attitude not found elsewhere in the space.
Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.
Ari Herstand
"The poster child of DIY Music" - Forbes
As Featured in
Step 1: Get your copy of How to Make it in the New Music Business.
Print/eBook
Audiobook
Step 2: Claim your free extras!
Buy the book from your favorite bookseller, then forward your purchase receipt to [email protected] to receive your bonus materials.
Buy the book from your favorite bookseller, then forward your purchase receipt to:
to receive your extras!
Amazon Reviews for How to Make it in the New Music Business
Goodreads Reviews for How to Make it in the New Music Business
